The evolving definition of luxury in high-end brands is always a topic of discussion. This innovation project, known as Innovation Acceleration, provided a platform where participants could pitch their ideas to a panel of judges. Winning concepts were rewarded with mentorship and expert consulting to bring their vision to life.

Seizing this opportunity, my colleague Fang Ying and I collaborated to shape our story. After a month of development, our idea was successfully nominated for the program and is now planned for mass production in PU2029.

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