Hi, I’m Wanting πŸ‘‹πŸΌ

A person fascinated with creating experience among people and space. Welcome to my creative greenhouse.

My product design role started with proposing a winning project in a two-day industry hackathon events in 2018. The project emphasizes using intelligent agents to enhance the future messaging communication experience.

In partnership with Orange London, we developed Rich Communication Service (RCS) using facebook messaging platform as a chatbot for half year, and our project was presented in the 4th annual Mobile UX London Conference 2018 by Orange user experience manager. For your interest, you can find the Hackathon project deck and UX Conference Deck here.

I found my passion in automotive industry after finishing my master degree project and deep into HMI design in BMW Group China R&D center.

With 5+ years experience, I have delivered products that have shipped into high-volume markets, 3+ years of experience in leading design projects. The project varies from app scale to platform enabler, from China market specific to global market release, crossing five different generation operation system, two BMW Group car brands.

I have always been passionate about innovation. During my time at BMW, I led over four innovation projects, with two successfully transitioning into mass production plan and another two entering the patent application process.

I thrive on innovation, ideas move fast, and so do I! 😎 I jump into small teams, wearing the hats of product manager, designer and strategist all at once.Curious ? πŸ‘‰πŸ» Click here and explore my work! πŸ‘ˆπŸ»

The first-ever BMW Panoramic iDrive

With AI Assistant

2022.08 - 2024.11

Will be launched on 2026, some key outcomes and deliverables:

  • Qualitative research for customer understanding and product strategy planning

  • Usability study for both China and global market before SOP

  • Advanced voice remote control concept of Panoramic Vision

  • CID screen new interface framework for third party skill and LLM features

  • Rear seat entertainment voice control framework

  • AI emotional TTS for speech assistant concept

Innovation is just the beginning, many projects I’ve led are now live in BMW vehicles, shaping real user experience worldwide. Keep scrolling to see what’s there! Some details are still locked away for upcoming release dates

Hey MINI, The New Intelligent Personal Assistant.

2022.04 - 2023.11

On operation system 9, we defined the intelligent digital companion with MINI brand gene on its first round OLED display that has ever been used in an automobile. In this new model family, customer will experience a quantum leap compare to old models.