Hi, Iā€™m Wanting šŸ‘‹šŸ¼

A person fascinated with creating experience among people and space. Welcome to my creative greenhouse.

My UX designer role started with proposing a winning project in a two-day industry hackathon events. The project emphasizes using intelligent agents to enhance the future messaging communication experience.

In partnership with Orange London, we developed Rich Communication Service (RCS) using facebook messaging platform as a chatbot for half year, and our project was presented in the 4th annual Mobile UX London Conference 2018 by Orange user experience manager. For your interest, you can find the Hackathon project deck and UX Conference Deck here.

I found my passion in automotive industry after finishing my master degree project and deep into HMI design in BMW Group China R&D center.

With 5+ years experience, I have delivered products that have shipped into high-volume markets, 2+ years of experience in leading design projects. The project varies from app scale to platform enabler, from China market specific to global market release, crossing five different generation operation system, two BMW Group car brands.

There are lots of exciting things happened in daily works, but some I can not show the details yet! āœØ

BMW Neue Klasse - Panoramic Vision

2022.08 - 2024.11

Will be launched on July 2025, some key outcomes and deliverables:

  • Qualitative research for customer understanding and product strategy planning

  • Usability study for both China and global market before SOP

  • Advanced voice remote control concept of Panoramic Vision

  • CID screen new interface framework for third party skill and LLM features

  • Rear seat entertainment voice control framework

  • AI emotional TTS for speech assistant concept

Hey MINI, The New Intelligent Personal Assistant.

2022.04 - 2023.11

On operation system 9, we defined the intelligent digital companion with MINI brand gene on its first round OLED display that has ever been used in an automobile. In this new model family, customer will experience a quantum leap compare to old models.


Restaurant Reservation ID7

Launched on July 2019

Restaurant reservation was the first ever service powered with multi-round speech dialog on BMW models, by saying Hey BMW, user can book a table with ease which fulfils the need of plenty driving scenarios.

Festive Easter Egg ID7

Launched on February 2020

Restaurant reservation was the first ever service powered with multi-round speech dialog on BMW models, by saying Hey BMW, user can book a table with ease which fulfils the need of plenty driving scenarios.